In today’s markets, customers like to be in control of their options rather than having operators dictate usage. With myChoice personalization services, ITS has designed a suite of linked personalized services—Friends and Family, Favorite Country, PickYourTime, SMS Discount, On-Net and others—to satisfy growing customer needs and give operators tools to meet customer demands.

For a modest weekly or monthly commitment, customers choose what they want from available myChoice services and add them as desired. And the operator benefits from the customer’s advance commitment for better access and rates.

With myChoice customers have several ways to personalize their own charging plans based on their own usage habits and preferences. At the same time operators gain the ability to implement flexible charging plans and attractive incentive programs fashioned around the choices that customers make. Simplicity and customer control are the foundations of myChoice.

Customers can easily configure and update their options using their handsets via SMS, USSD and IVR or on the Internet. myChoice works with prepay and postpay billing systems without changes to either one. Moreover myChoice works with voice calls, SMS, and MMS, as well as video calls.

myChoice options include Friends and Family which allows mobile customers to create their own calling circles. The numbers can be on-net, off-net or international numbers providing the operator with the ability to create a variety of Friends and Family offers. Another myChoice option is Favorite Country, which allows customers to choose one or more countries and receive a discount on calls made to those countries. Others are Favorite International Numbers, SMS-discount, Pick Your Time, and On-net Calling all of which help operators meet the demands of customers in saturated mobile markets customers. Operators will enjoy new customer loyalty, increased mobile usage, and reduced churn rates.